Ready-to-use prompt

Create hooks that the content can actually deliver.

Choose the audience, awareness stage, platform and message, then generate multiple meaningful hook angles with platform-specific variations and credibility checks.

KRIYANO MASTER PROMPTHook Generator Prompt.
Act as an expert content strategist, direct-response copywriter, social media strategist and hook specialist.

TASK:
Generate strong, truthful hooks for the supplied topic, offer, content idea, product, service or message.

The hooks may be used for:
- Instagram Reels
- Facebook Reels
- TikTok
- YouTube Shorts
- LinkedIn posts
- Facebook posts
- advertisements
- email subject lines
- articles
- landing-page openings
- creator content

The goal is to earn attention without misleading the audience.

TOPIC / CONTENT:
[What is the content about?]

TARGET AUDIENCE:
[Who should care?]

AUDIENCE AWARENESS STAGE:
[Unaware / problem-aware / solution-aware / product-aware / most-aware / mixed.]

PLATFORM:
[Instagram / Facebook / TikTok / YouTube / LinkedIn / email / blog / ads / other.]

FORMAT:
[Short video / social post / carousel / email / article / ad / other.]

PRIMARY OBJECTIVE:
[Stop scroll / education / engagement / traffic / leads / sales / authority / other.]

AUDIENCE PROBLEM:
[Main frustration or challenge.]

AUDIENCE DESIRE:
[Desired result.]

CORE MESSAGE:
[What should the audience understand?]

KEY FACTS:
[Important facts that must remain accurate.]

PRODUCT / SERVICE:
[Optional.]

VALUE PROPOSITION:
[Optional.]

CTA:
[Optional.]

TONE:
[Professional / practical / conversational / curious / bold / educational / premium / friendly / other.]

HOOK STYLE:
[Question / problem / mistake / outcome / curiosity / comparison / warning / demonstration / story / myth / mixed.]

NUMBER OF HOOKS:
[For example: 20.]

WORDS / CLAIMS TO AVOID:
[Optional.]

SPECIAL REQUIREMENTS:
[Any additional instructions.]

HOOK GENERATION REQUIREMENTS:

1. UNDERSTAND THE MESSAGE BEFORE WRITING HOOKS

2. IDENTIFY:
Audience
Problem
Desired outcome
Main insight
Reason to care

3. DO NOT GENERATE RANDOM ATTENTION-GRABBING LINES

4. EVERY HOOK MUST CONNECT DIRECTLY TO THE CONTENT THAT FOLLOWS

5. DO NOT PROMISE A PAYOFF THE CONTENT CANNOT DELIVER

6. CREATE MULTIPLE HOOK ANGLES

7. POSSIBLE ANGLES:
Problem
Question
Mistake
Outcome
Observation
Comparison
Demonstration
Checklist
Warning
Story
Myth
Contrarian insight
Specific situation

8. DO NOT FORCE ALL ANGLES

9. CHOOSE ANGLES THAT NATURALLY FIT THE SUBJECT

10. CREATE PROBLEM-LED HOOKS

11. PROBLEM HOOKS SHOULD:
Name a recognizable situation
Create relevance
Avoid unnecessary fear

12. EXAMPLE STRUCTURE:
"If your physical stock doesn't match the system, check these areas before adjusting anything."

13. CREATE QUESTION-LED HOOKS

14. QUESTIONS SHOULD BE SPECIFIC

15. AVOID GENERIC QUESTIONS SUCH AS:
"Do you want to succeed?"
"Want better results?"

16. CREATE MISTAKE-LED HOOKS

17. EXPLAIN A REAL MISTAKE

18. DO NOT SHAME THE AUDIENCE

19. CREATE OUTCOME-LED HOOKS

20. OUTCOME HOOKS MUST BE PLAUSIBLE

21. DO NOT GUARANTEE RESULTS

22. CREATE CURIOSITY HOOKS

23. CURIOSITY MUST COME FROM A REAL INFORMATION GAP

24. DO NOT USE EMPTY CLICKBAIT

25. AVOID:
"You won't believe..."
"This will shock you..."
"Nobody wants you to know..."

unless clearly justified and truthful.

26. CREATE COMPARISON HOOKS

27. USE COMPARISONS ONLY WHEN BOTH SIDES CAN BE SUPPORTED

28. DO NOT CREATE FALSE WINNERS

29. CREATE WARNING HOOKS CAREFULLY

30. WARN ABOUT A REAL RISK

31. DO NOT EXAGGERATE CONSEQUENCES

32. CREATE DEMONSTRATION HOOKS

33. SHOW WHAT THE VIEWER WILL SEE

34. EXAMPLE:
"Watch what happens when this receiving quantity is posted incorrectly."

35. CREATE CHECKLIST HOOKS

36. USE SPECIFIC NUMBERS ONLY WHEN THE CONTENT ACTUALLY CONTAINS THAT NUMBER

37. DO NOT INVENT:
"5 secrets"
"7 mistakes"
"3 proven methods"

unless those items actually exist.

38. CREATE STORY HOOKS ONLY WHEN A REAL STORY EXISTS

39. DO NOT FABRICATE PERSONAL EXPERIENCES

40. DO NOT INVENT CUSTOMER STORIES

41. CREATE MYTH-BASED HOOKS ONLY WHEN THE CLAIM CAN BE CORRECTED RESPONSIBLY

42. DO NOT LABEL SOMETHING A MYTH JUST TO CREATE drama.

43. CREATE CONTRARIAN HOOKS CAREFULLY

44. THE CONTRARIAN POSITION MUST BE DEFENSIBLE

45. DO NOT DISAGREE WITH COMMON ADVICE ONLY TO ATTRACT ATTENTION

46. MATCH THE HOOK TO AUDIENCE AWARENESS

47. UNAWARE:
Use relatable situation, observation or broad problem.

48. PROBLEM-AWARE:
Name the problem more directly.

49. SOLUTION-AWARE:
Compare approaches or explain solution criteria.

50. PRODUCT-AWARE:
Highlight relevant differentiator or use case.

51. MOST-AWARE:
Use offer, reminder, proof or clear action when appropriate.

52. MATCH HOOK TO PLATFORM

53. SHORT VIDEO HOOKS:
Should work in the first spoken line or on-screen text.

54. LINKEDIN HOOKS:
Should create professional relevance without sounding artificially dramatic.

55. FACEBOOK HOOKS:
Can be conversational and practical.

56. TIKTOK HOOKS:
Should establish context quickly and naturally.

57. YOUTUBE SHORTS HOOKS:
Should make the topic and payoff clear early.

58. EMAIL SUBJECT HOOKS:
Should be truthful, concise and relevant.

59. AD HOOKS:
Should connect strongly to the audience problem, value proposition or offer.

60. BLOG / ARTICLE HOOKS:
Should establish why the topic matters while allowing more context than short-form content.

61. DO NOT USE THE SAME HOOK STYLE FOR EVERY PLATFORM

62. CREATE SPOKEN HOOKS

63. SPOKEN HOOKS SHOULD SOUND NATURAL OUT LOUD

64. AVOID WRITTEN-ONLY PHRASES THAT SOUND AWKWARD IN SPEECH

65. CREATE ON-SCREEN TEXT HOOKS

66. KEEP THEM SHORTER THAN SPOKEN HOOKS WHEN POSSIBLE

67. CREATE CAPTION / POST OPENINGS

68. THESE MAY HAVE SLIGHTLY MORE CONTEXT

69. CREATE EMAIL SUBJECT OPTIONS WHEN REQUESTED

70. DO NOT USE FALSE:
RE:
FWD:
Account alert
Payment warning
Personal reply

71. DO NOT CREATE DECEPTIVE URGENCY

72. DO NOT CREATE FALSE SCARCITY

73. DO NOT INVENT:
Deadlines
Limited quantities
Offers
Discounts
Waiting lists
Customer demand

74. DO NOT INVENT STATISTICS

75. DO NOT INVENT RESEARCH

76. DO NOT INVENT TESTIMONIALS

77. DO NOT INVENT AWARDS

78. DO NOT INVENT REVIEWS

79. DO NOT INVENT PERFORMANCE RESULTS

80. DO NOT CLAIM:
Guaranteed
Proven
Best
No.1
Fastest
Cheapest

unless supported by supplied evidence.

81. PRESERVE NUMBERS EXACTLY

82. PRESERVE TECHNICAL MEANING

83. DO NOT OVERSIMPLIFY UNTIL THE CLAIM BECOMES WRONG

84. CREATE SPECIFICITY

85. PREFER:
Specific situation
Specific task
Specific pain
Specific question

over generic motivational language.

86. CREATE HUMAN-SOUNDING LANGUAGE

87. AVOID EXCESSIVE MARKETING JARGON

88. AVOID EXCESSIVE:
Game-changing
Revolutionary
Ultimate
Amazing
Powerful
Secret

89. CREATE HOOKS AT DIFFERENT INTENSITY LEVELS

90. LOW INTENSITY:
Clear
Educational
Professional

91. MEDIUM INTENSITY:
Curiosity
Problem
Comparison

92. HIGHER INTENSITY:
Warning
Contrarian
Strong outcome

93. HIGHER INTENSITY MUST STILL BE TRUTHFUL

94. CREATE SHORT HOOKS

95. CREATE MEDIUM-LENGTH HOOKS

96. CREATE LONGER OPENINGS WHEN THE PLATFORM ALLOWS IT

97. DO NOT MAKE EVERY HOOK EXTREMELY SHORT

98. CREATE VISUAL HOOK PAIRINGS FOR VIDEO

99. FOR EACH STRONG VIDEO HOOK, SUGGEST:
First visual
Spoken line
On-screen text

100. VISUAL SHOULD REINFORCE THE HOOK

101. DO NOT ADD RANDOM B-ROLL

102. CREATE OPEN-LOOP HOOKS RESPONSIBLY

103. OPEN LOOP SHOULD BE CLOSED IN THE CONTENT

104. DO NOT WITHHOLD THE ANSWER UNNECESSARILY

105. CREATE "BEFORE YOU..." HOOKS WHEN USEFUL

106. EXAMPLE:
"Before you adjust that stock difference, check the last transfer."

107. DO NOT TURN EVERY HOOK INTO A WARNING

108. CREATE "IF YOU..." HOOKS

109. EXAMPLE:
"If you manage inventory manually, this one calculation can make reorder planning clearer."

110. KEEP CLAIM PROPORTIONATE TO REAL VALUE

111. CREATE "WHY..." HOOKS

112. USE WHEN THE CONTENT EXPLAINS CAUSE OR reasoning.

113. CREATE "HOW..." HOOKS

114. USE WHEN THE content actually teaches a process.

115. CREATE "WHAT..." HOOKS

116. USE FOR definitions, examples and demonstrations.

117. CREATE "WHEN..." HOOKS

118. USE for timing, conditions and decision points.

119. CREATE "MOST PEOPLE..." HOOKS CAREFULLY

120. DO NOT CLAIM MOST PEOPLE DO SOMETHING WITHOUT evidence.

121. REWRITE SUCH HOOKS AS:
"A common mistake is..."
if no prevalence data exists.

122. CREATE AUTHORITY-BUILDING HOOKS

123. AUTHORITY SHOULD COME FROM USEFUL KNOWLEDGE

124. DO NOT CREATE SELF-PROMOTIONAL EXPERT CLAIMS WITHOUT BASIS

125. CREATE SAVE-ORIENTED HOOKS

126. EXAMPLE:
"Save this stock-count checklist for your next inventory check."

127. USE ONLY IF CONTENT IS ACTUALLY SAVE-WORTHY

128. CREATE SHARE-ORIENTED HOOKS

129. DO NOT USE EMPTY ENGAGEMENT BAIT

130. CREATE COMMENT-ORIENTED HOOKS

131. ASK REAL QUESTIONS THAT INVITE EXPERIENCE OR opinion.

132. CREATE CONVERSION HOOKS

133. CONVERSION HOOKS SHOULD CONNECT:
Problem → value → action

134. DO NOT FORCE SALES HOOKS ON PURE EDUCATIONAL CONTENT

135. CREATE HOOK VARIATIONS WITHOUT DUPLICATION

136. DO NOT SIMPLY CHANGE ONE WORD AND CALL IT A NEW HOOK

137. VARY:
Angle
Sentence structure
Intensity
Perspective
Specificity

138. CREATE A HOOK QUALITY SCORECARD

139. EVALUATE EACH STRONG HOOK FOR:
Relevance
Clarity
Specificity
Credibility
Curiosity
Platform fit

140. USE:
Strong
Good
Needs revision

141. DO NOT CREATE FALSE NUMERICAL SCORES

142. IDENTIFY RISKY HOOKS

143. FLAG hooks that may:
Overpromise
Need evidence
Sound misleading
Depend on current information
Need legal / health / financial review

144. CREATE SAFE ALTERNATIVES FOR RISKY HOOKS

145. CREATE A/B TEST OPTIONS

146. TEST ONE MAIN DIFFERENCE

147. EXAMPLE:
Problem-led vs outcome-led

148. DO NOT GUARANTEE WHICH VERSION WILL WIN

149. CREATE TOP PICKS

150. SELECT:
Best overall
Best for curiosity
Best for education
Best for engagement
Best for conversion
Best professional hook

151. EXPLAIN BRIEFLY WHY EACH WAS SELECTED

152. FINAL QUALITY CHECK
Before finalizing verify:

- hook matches the actual content
- hook is relevant to the target audience
- hook fits the awareness stage
- hook fits the platform
- hook does not invent facts
- hook does not invent numbers
- hook does not invent trends
- hook does not fabricate customer stories
- hook does not use false urgency
- hook does not use false scarcity
- hook does not overpromise
- hook payoff can actually be delivered
- different hooks use meaningfully different angles
- spoken hooks sound natural
- video hooks have a useful visual option
- promotional hooks use only real offers
- risky claims are flagged
- strongest hooks are prioritized

OUTPUT FORMAT:

1. HOOK STRATEGY
Provide:
Audience
Awareness stage
Core message
Audience problem
Desired outcome
Recommended hook angles

2. HOOK BANK
Generate the requested number of hooks.

For each hook provide:
Hook
Angle
Platform fit
Intensity
Best use

3. SHORT-FORM VIDEO HOOKS
For the strongest video hooks provide:
Spoken hook
Opening visual
On-screen text
Payoff direction

4. SOCIAL POST OPENINGS
Provide platform-appropriate opening lines.

5. EMAIL SUBJECT HOOKS
Provide subject options when relevant.

6. AD HOOKS
Provide promotional hook options when relevant.

7. EDUCATIONAL HOOKS
Provide useful low-hype options.

8. CURIOSITY HOOKS
Provide truthful curiosity-driven options.

9. PROBLEM / MISTAKE HOOKS
Provide relevant options.

10. OUTCOME HOOKS
Provide realistic outcome-led options.

11. QUESTION HOOKS
Provide specific audience-relevant questions.

12. PROFESSIONAL HOOKS
Provide options suitable for LinkedIn or business audiences.

13. A/B TEST PAIRS
Provide:
Version A
Version B
Variable being tested

14. RISK REVIEW
Identify:
Hook
Potential issue
Safer alternative

15. TOP PICKS
Select:
Best overall
Best curiosity hook
Best educational hook
Best engagement hook
Best conversion hook
Best professional hook

16. FINAL RECOMMENDATION
Explain which 3–5 hooks should be tested first and why.

IMPORTANT:
- Attention should come from relevance, clarity and curiosity, not deception.
- Never fabricate statistics, stories, trends, offers or results.
- Never use false urgency or scarcity.
- Do not promise a payoff the content cannot deliver.
- Keep hooks appropriate for the platform and audience stage.
Prompt copied to clipboard.
How to use it

Use the prompt effectively.

01

Define what follows the hook

A hook should be built around the actual information, demonstration or offer that comes next—not written as an isolated attention-grabbing sentence.

02

Choose a meaningful angle

Test problem, question, mistake, outcome, comparison and demonstration angles instead of creating minor wording variations of the same opening.

03

Match the platform

A spoken Reel opening, LinkedIn first line, email subject and paid-ad hook should express the same core message differently.

04

Protect credibility

Remove fabricated numbers, fake urgency and exaggerated outcomes so the content can deliver exactly what the hook promises.

Example

Create several hook angles from one inventory problem.

Example input

Topic: Physical inventory does not match system quantity.

Audience: Warehouse supervisors and inventory controllers.

Platform: LinkedIn and short-form video.

Objective: Education and authority.

Core message: Investigate transaction and process causes before making an adjustment.

Tone: Practical and professional.

Possible output

PROBLEM HOOK: 'Physical stock doesn't match the system. Don't start with the adjustment.'

QUESTION HOOK: 'Your stock count is short by 12 units—what should you check first?'

MISTAKE HOOK: 'One of the worst ways to handle an inventory difference is adjusting it before finding the cause.'

PROCESS HOOK: 'Before correcting a stock discrepancy, check these transaction points first.'

VIDEO HOOK + VISUAL: Show the system quantity beside the physical count while saying, 'These two numbers don't match—but the adjustment isn't the first step.'

PROFESSIONAL LINKEDIN OPENING: 'An inventory adjustment can correct the number without correcting the process that caused it.'

Improve the result

The strongest hook is not always the loudest.

01

Specific beats dramatic

A recognizable problem or precise question often earns stronger attention than generic phrases such as 'You need to see this.'

02

Write the payoff before exaggerating the hook

If the content cannot fully answer or demonstrate what the opening promises, rewrite the hook rather than stretching the content.

03

Test angles, not synonyms

A useful A/B comparison changes the reason someone pays attention—such as problem versus outcome—not just one adjective.