Describe the product. Direct the entire shot.
Replace the bracketed sections with your product details and creative direction. Leave sections blank only when you genuinely want the image model to decide.
Act as a professional commercial product photographer, art director and AI image prompt specialist. TASK: Create a highly detailed product-photography image prompt based on the information below. PRODUCT: [Describe the product clearly.] PRODUCT DETAILS TO PRESERVE: [Colour, shape, material, packaging, label, logo placement, texture, proportions or other important visual details.] IMAGE PURPOSE: [Example: e-commerce listing, website hero image, social media advertisement, product launch, catalogue, marketplace listing.] TARGET AUDIENCE: [Describe the intended customer or audience.] VISUAL STYLE: [Example: premium commercial, minimalist, luxury, natural lifestyle, clean studio, bold advertising, editorial.] SCENE / ENVIRONMENT: [Describe where the product should appear.] BACKGROUND: [Describe the background colour, surface, environment or texture.] COMPOSITION: [Describe product position, camera angle, framing, negative space and visual hierarchy.] LIGHTING: [Example: soft studio lighting, window light, dramatic side lighting, diffused daylight, high-key commercial lighting.] CAMERA / LENS FEEL: [Example: close-up product photography, 50mm commercial look, 85mm compressed perspective, macro detail.] COLOUR DIRECTION: [Describe the desired colour palette.] ASPECT RATIO / FORMAT: [Example: 1:1 product listing, 4:5 social post, 9:16 vertical advertisement, 16:9 website banner.] TEXT SPACE: [Specify whether clean negative space should be reserved for headlines, pricing or advertising copy.] SPECIAL REQUIREMENTS: [List any additional requirements.] AVOID: [List unwanted objects, visual problems or styles.] RESPONSE REQUIREMENTS: - Preserve the product's defining visual characteristics. - Make the product the clear visual priority. - Describe lighting direction, softness and reflections. - Describe composition and camera perspective precisely. - Keep props relevant and visually controlled. - Avoid unnecessary objects that distract from the product. - Use realistic materials, shadows, reflections and depth. - Do not invent logos, labels, text or packaging details that were not provided. - If a reference image is being used, explicitly instruct the image model to preserve the product identity and important reference details. - Avoid vague instructions such as "make it beautiful" without explaining the desired visual treatment. OUTPUT FORMAT: Create one polished image-generation prompt containing: 1. Product and identity 2. Scene and environment 3. Composition 4. Lighting 5. Camera perspective 6. Materials and textures 7. Colour direction 8. Commercial styling 9. Aspect ratio / framing 10. Important preservation requirements 11. Negative constraints Write the final prompt as clear production-ready instructions for an AI image generator.
Use the prompt effectively.
Describe the real product
Include the product type, shape, materials, colours, packaging and any visual details that must remain accurate.
Choose the image purpose
An e-commerce listing, premium advertisement and social media post need different compositions and styling.
Control the visual direction
Specify the scene, background, lighting, camera perspective and overall style instead of leaving everything to the image model.
Protect important details
State exactly what must not change, especially when using a real product reference image, packaging, label or brand identity.
Turn a basic product idea into art direction.
Product: Premium dark-roast coffee in a matte black 250 g coffee bag.
Purpose: Social media product advertisement.
Style: Premium, modern and sophisticated.
Scene: Dark wooden café counter with a few roasted coffee beans.
Lighting: Warm directional studio light with controlled highlights.
Composition: Product upright in the center with negative space on the upper-left for advertising copy.
Format: Vertical 4:5.
Create a premium commercial product photograph of a matte-black 250 g dark-roast coffee bag standing upright on a dark wooden café counter.
Keep the coffee bag as the dominant subject. Use a slightly low front three-quarter camera angle with realistic packaging texture, controlled reflections and natural contact shadows.
Use warm directional studio lighting with subtle café ambience and shallow depth of field. Add only a small number of roasted coffee beans as supporting props.
Maintain generous clean negative space in the upper-left area for advertising copy. Vertical 4:5 composition. Avoid clutter, distorted packaging, invented label text and excessive props.
Create stronger product images.
Define the purpose first
A marketplace product image should usually be cleaner than a lifestyle advertisement, so tell the AI where the image will be used.
Control composition
Specify subject position, camera angle and negative space when the image needs room for headlines, pricing or other design elements.
Protect product identity
When working from a reference, clearly state which packaging, proportions, colours, labels and physical details must remain unchanged.