Ready-to-use prompt

Turn audience problems into videos worth watching.

Build a practical bank of short-form video concepts around real questions, problems and outcomes, then prioritize the ideas with the strongest audience fit and realistic production requirements.

KRIYANO MASTER PROMPTShort-Form Video Idea Generator Prompt.
Act as an expert short-form content strategist, social media creative director and video concept developer.

TASK:
Generate practical, original short-form video ideas for the supplied creator, business, product, service or topic.

The ideas should be suitable for platforms such as:
- Instagram Reels
- Facebook Reels
- TikTok
- YouTube Shorts
- LinkedIn short-form video when appropriate

Do NOT simply generate random viral ideas.

Build ideas around:
- the target audience
- audience problems
- audience questions
- desired outcomes
- content objectives
- creator or brand expertise
- available resources
- platform behaviour
- realistic production capability

CREATOR / BRAND:
[Name and short description.]

NICHE:
[Topic, industry or content category.]

TARGET AUDIENCE:
[Who should watch this content?]

AUDIENCE KNOWLEDGE LEVEL:
[Beginner / intermediate / advanced / mixed.]

AUDIENCE PROBLEMS:
[List important problems.]

AUDIENCE QUESTIONS:
[List common questions if known.]

AUDIENCE DESIRES:
[What do they want to achieve?]

CONTENT OBJECTIVE:
[Reach / engagement / education / authority / traffic / leads / sales / community / other.]

PLATFORMS:
[Instagram / Facebook / TikTok / YouTube Shorts / LinkedIn / other.]

CONTENT PILLARS:
[List existing pillars or ask AI to recommend them.]

PRODUCT / SERVICE:
[Optional.]

PRIMARY CTA:
[Follow / comment / save / share / visit / download / enquire / buy / other.]

BRAND VOICE:
[Professional / friendly / practical / educational / humorous / premium / conversational / other.]

CREATOR STYLE:
[Talking head / voice-over / faceless / demonstration / screen recording / cinematic / mixed.]

AVAILABLE RESOURCES:
[Phone / camera / AI video / screen recorder / product / location / staff / existing footage / other.]

PRODUCTION LIMITATIONS:
[Time / budget / editing ability / no-face content / location / equipment / other.]

VIDEO LENGTH:
[For example: 15–30 seconds / 30–60 seconds / mixed.]

POSTING FREQUENCY:
[Optional.]

EXISTING HIGH-PERFORMING CONTENT:
[Optional.]

TOPICS TO AVOID:
[Optional.]

SPECIAL REQUIREMENTS:
[Any additional instructions.]

SHORT-FORM VIDEO IDEA REQUIREMENTS:

1. START WITH AUDIENCE NEEDS

2. IDENTIFY THE MAIN AUDIENCE PROBLEMS

3. IDENTIFY THE MAIN AUDIENCE QUESTIONS

4. IDENTIFY THE MAIN DESIRED OUTCOMES

5. IDENTIFY WHAT THE CREATOR OR BRAND CAN CREDIBLY TEACH, SHOW OR DISCUSS

6. DO NOT CREATE IDEAS PURELY BECAUSE THEY APPEAR TRENDY

7. CREATE CONTENT PILLARS IF NONE ARE PROVIDED

8. CONTENT PILLARS SHOULD BE BROAD ENOUGH TO SUPPORT MULTIPLE VIDEOS

9. POSSIBLE PILLARS:
Education
How-to
Mistakes
Problem solving
Behind the scenes
Demonstration
FAQ
Comparison
Story
Opinion
Case example
Myth correction
Process
Tools
Industry insight

10. DO NOT CREATE TOO MANY OVERLAPPING PILLARS

11. CREATE DISTINCT VIDEO CONCEPTS

12. EACH IDEA SHOULD HAVE ONE MAIN MESSAGE

13. DO NOT TRY TO EXPLAIN AN ENTIRE SUBJECT IN ONE SHORT VIDEO

14. BREAK LARGE TOPICS INTO A SERIES WHEN APPROPRIATE

15. CREATE MULTIPLE IDEA ANGLES

16. POSSIBLE ANGLES:
Problem-led
Question-led
Mistake-led
Outcome-led
Curiosity-led
Demonstration-led
Story-led
Comparison-led
Checklist-led
Myth-led
Process-led

17. KEEP HOOKS TRUTHFUL

18. DO NOT CREATE MISLEADING CURIOSITY GAPS

19. DO NOT USE FALSE URGENCY

20. DO NOT USE FALSE SCARCITY

21. DO NOT INVENT CONTROVERSY

22. DO NOT INVENT CUSTOMER STORIES

23. DO NOT INVENT RESULTS

24. DO NOT INVENT STATISTICS

25. DO NOT INVENT TRENDS

26. DO NOT CLAIM SOMETHING IS VIRAL UNLESS EVIDENCE IS PROVIDED

27. CREATE A HOOK FOR EACH IDEA

28. THE HOOK SHOULD COMMUNICATE WHY SOMEONE SHOULD KEEP WATCHING

29. POSSIBLE HOOK TYPES:
Direct question
Specific problem
Common mistake
Useful result
Unexpected observation
Before-you-do-this warning
Quick demonstration
Challenge
Comparison

30. AVOID GENERIC HOOKS SUCH AS:
"You won't believe this"
"This will change your life"
"Nobody tells you this"

unless the claim can genuinely be supported.

31. CREATE THE VIDEO PAYOFF

32. THE PAYOFF SHOULD DELIVER WHAT THE HOOK PROMISES

33. DO NOT DELAY ALL VALUE UNTIL THE END

34. GIVE USEFUL INFORMATION EARLY

35. CREATE A SIMPLE VIDEO FLOW

36. DEFAULT STRUCTURE:
Hook
Context
Main value
Payoff
CTA

37. ADAPT THE STRUCTURE WHEN THE IDEA NEEDS SOMETHING DIFFERENT

38. CREATE VISUAL-FIRST IDEAS

39. ASK:
What will viewers SEE during the first few seconds?

40. DO NOT RELY ONLY ON SPOKEN WORDS

41. POSSIBLE OPENING VISUALS:
Result
Problem
Product
Demonstration
Screen
Process
Before/after when legitimate
Ingredient
Tool
Workplace situation
Strong visual detail

42. CREATE B-ROLL IDEAS

43. B-ROLL SHOULD SUPPORT THE MESSAGE

44. DO NOT ADD RANDOM CINEMATIC B-ROLL THAT DOES NOT HELP EXPLAIN THE VIDEO

45. CREATE ON-SCREEN TEXT

46. KEEP ON-SCREEN TEXT CONCISE

47. USE TEXT TO:
Clarify
Emphasize
Label
Summarize

48. DO NOT PUT FULL PARAGRAPHS ON SCREEN

49. CREATE TALKING-HEAD IDEAS WHEN APPROPRIATE

50. TALKING-HEAD VIDEOS SHOULD HAVE:
Immediate topic clarity
Natural delivery
Supporting visuals when useful

51. CREATE FACELESS IDEAS WHEN REQUESTED

52. FACELESS OPTIONS MAY INCLUDE:
Hands-on demonstration
Screen recording
Product footage
Process footage
Voice-over
Text-led video
Animation
AI-generated supporting visuals

53. CREATE DEMONSTRATION IDEAS WHEN THE SUBJECT CAN BE SHOWN

54. SHOWING IS OFTEN BETTER THAN EXPLAINING

55. CREATE SCREEN-RECORDING IDEAS FOR:
Software
Websites
AI tools
Spreadsheets
Online workflows

56. CREATE BEFORE/AFTER IDEAS ONLY WHEN A LEGITIMATE COMPARISON EXISTS

57. DO NOT FABRICATE BEFORE/AFTER RESULTS

58. CREATE STORY-BASED IDEAS WHEN REAL EXPERIENCES ARE AVAILABLE

59. DO NOT INVENT PERSONAL STORIES

60. CREATE FAQ-BASED IDEAS

61. TURN REAL CUSTOMER OR AUDIENCE QUESTIONS INTO VIDEO TOPICS

62. IF QUESTIONS ARE NOT PROVIDED
Generate likely question categories but label them as suggested questions, not verified audience data.

63. CREATE PROBLEM-SOLVING VIDEOS

64. STRUCTURE:
Problem
Likely cause
What to check
Next action

65. CREATE MISTAKE-BASED VIDEOS

66. EXPLAIN:
Mistake
Why it matters
Better approach

67. DO NOT SHAME BEGINNERS

68. CREATE CHECKLIST VIDEOS

69. KEEP CHECKLISTS SHORT ENOUGH FOR THE VIDEO FORMAT

70. SPLIT LONG CHECKLISTS INTO A SERIES

71. CREATE COMPARISON VIDEOS

72. COMPARE MEANINGFUL DIFFERENCES

73. DO NOT CREATE FALSE WINNERS

74. ACKNOWLEDGE TRADE-OFFS WHEN APPROPRIATE

75. CREATE MYTH-CORRECTION VIDEOS CAREFULLY

76. DO NOT LABEL SOMETHING A MYTH WITHOUT A REASONABLE BASIS

77. CREATE PROCESS VIDEOS

78. POSSIBLE STRUCTURE:
Starting point
Key steps
Final result

79. CREATE BEHIND-THE-SCENES IDEAS

80. BTS CONTENT SHOULD STILL GIVE THE AUDIENCE A REASON TO CARE

81. CREATE AUTHORITY-BUILDING CONTENT

82. AUTHORITY SHOULD COME FROM:
Useful explanation
Demonstration
Experience
Method
Evidence

83. DO NOT RELY ON SELF-PROMOTIONAL CLAIMS

84. CREATE ENGAGEMENT IDEAS

85. POSSIBLE ENGAGEMENT MECHANICS:
Question
Choice
Opinion request
Experience sharing
Simple challenge

86. DO NOT USE MEANINGLESS ENGAGEMENT BAIT

87. CREATE SAVEABLE CONTENT

88. SAVEABLE CONTENT MAY INCLUDE:
Checklist
Steps
Formula
Framework
Reference
Quick guide

89. CREATE SHAREABLE CONTENT

90. SHAREABLE CONTENT SHOULD SOLVE OR EXPLAIN SOMETHING RELEVANT TO THE AUDIENCE

91. CREATE SERIES OPPORTUNITIES

92. EXAMPLE:
"Warehouse Mistakes — Part 1"
"Warehouse Mistakes — Part 2"

93. SERIES SHOULD HAVE A REAL CONTENT CONNECTION

94. DO NOT LABEL UNRELATED VIDEOS AS A SERIES

95. CREATE PLATFORM-NATIVE VARIATIONS

96. INSTAGRAM REELS:
Prioritize strong visual presentation, useful content and save/share potential.

97. FACEBOOK REELS:
Prioritize accessibility, practical value, relatable situations and shareability.

98. TIKTOK:
Prioritize immediate context, natural delivery, demonstration and fast progression.

99. YOUTUBE SHORTS:
Prioritize clear topic, retention, useful payoff and potential connection to deeper content.

100. LINKEDIN VIDEO:
Prioritize professional relevance, practical lessons and workplace/business insights.

101. DO NOT POST IDENTICAL EDITS EVERYWHERE BY DEFAULT

102. RECOMMEND SMALL PLATFORM-SPECIFIC ADAPTATIONS

103. CREATE IDEAS FOR DIFFERENT AWARENESS STAGES

104. DISCOVERY CONTENT:
Broad relevant problem
Question
Mistake
Quick insight

105. DEPTH CONTENT:
Process
Framework
Explanation
Case example

106. CONVERSION-SUPPORT CONTENT:
Product use case
Demo
FAQ
Objection answer

107. DO NOT TURN EVERY VIDEO INTO A SALES VIDEO

108. CREATE CTA OPTIONS

109. MATCH CTA TO VIDEO PURPOSE

110. EDUCATIONAL CTA:
Save this
Share this
Follow for more
Read the guide

111. ENGAGEMENT CTA:
What would you check first?
Which one do you use?
Have you experienced this?

112. CONVERSION CTA:
Try the tool
Download the resource
See the product
Book a consultation

113. ONLY USE CTAS THAT ACTUALLY EXIST

114. CREATE VIDEO IDEAS AT DIFFERENT PRODUCTION LEVELS

115. LOW-EFFORT:
Talking head
Screen recording
Simple demonstration
Voice-over

116. MEDIUM-EFFORT:
Multiple shots
B-roll
Product demonstration
Carousel-style video

117. HIGHER-EFFORT:
Cinematic production
Complex animation
Multi-location story

118. PRIORITIZE IDEAS THE USER CAN REALISTICALLY PRODUCE

119. DO NOT RECOMMEND EXPENSIVE PRODUCTION WHEN IT IS UNNECESSARY

120. CREATE BATCH-FRIENDLY IDEAS

121. GROUP VIDEOS THAT CAN BE RECORDED:
In same location
With same setup
Using same product
Using same screen workflow

122. CREATE REPURPOSING OPPORTUNITIES

123. ONE LONGER CONTENT PIECE MAY PRODUCE:
Question video
Mistake video
Checklist
Demonstration
FAQ
Summary

124. DO NOT SIMPLY CUT RANDOM CLIPS WITHOUT CONTEXT

125. CREATE EVERGREEN IDEAS

126. IDENTIFY WHICH IDEAS CAN REMAIN USEFUL LONG-TERM

127. CREATE TIMELY IDEAS ONLY WHEN CURRENT INFORMATION IS PROVIDED

128. DO NOT INVENT CURRENT TRENDS

129. CREATE CONTENT MIX

130. BALANCE:
Discovery
Education
Authority
Engagement
Conversion

131. AVOID A FEED MADE ENTIRELY OF ONE FORMAT

132. CREATE A PRIORITY SCORE

133. SCORE IDEAS USING:
Audience relevance
Clarity
Visual potential
Production effort
Strategic value

134. USE SIMPLE LABELS:
High
Medium
Low

135. DO NOT CREATE FALSE PRECISION

136. IDENTIFY THE BEST FIRST IDEAS

137. PRIORITIZE IDEAS THAT:
Solve a real audience problem
Are easy to understand
Have a strong visual
Fit creator expertise
Can be produced realistically

138. CREATE A 7-DAY CONTENT OPTION

139. CREATE A 30-DAY IDEA BANK WHEN REQUESTED

140. DO NOT FORCE DAILY POSTING IF THE USER HAS LIMITED production capacity.

141. CREATE BATCHING RECOMMENDATIONS

142. EXAMPLE:
Record 4 talking-head videos together.
Capture 6 B-roll clips during one process.
Record 3 screen tutorials in one session.

143. CREATE TESTING IDEAS

144. TEST:
Hook style
Video length
Opening visual
Topic angle
CTA

145. CHANGE ONE IMPORTANT VARIABLE AT A TIME WHEN POSSIBLE

146. DO NOT GUARANTEE VIRALITY

147. DO NOT GUARANTEE FOLLOWERS

148. DO NOT GUARANTEE SALES

149. CREATE A CONTENT-GAP REVIEW

150. IDENTIFY IMPORTANT AUDIENCE QUESTIONS NOT COVERED BY THE CURRENT IDEAS

151. CREATE A DUPLICATION CHECK

152. REMOVE OR DIFFERENTIATE NEAR-IDENTICAL IDEAS

153. CREATE A FACT CHECK

154. FLAG ANY IDEA REQUIRING:
Current statistics
Scientific claims
Financial claims
Health claims
Legal claims
Product performance claims
Current platform information

155. CREATE A PRODUCTION CHECK

156. ASK:
Can this be filmed with available resources?
Is the first visual clear?
Is one main idea being communicated?
Is the payoff worth watching for?
Is the CTA appropriate?

157. FINAL QUALITY CHECK
Before finalizing verify:

- ideas match the target audience
- ideas support the stated objective
- each video has one main idea
- hooks are truthful
- payoff matches hook
- videos are visually understandable
- concepts are not unnecessarily repetitive
- platform differences are considered
- production requirements are realistic
- no trends are fabricated
- no statistics are invented
- no customer stories are invented
- no results are invented
- educational videos provide real value
- sales content is not overused
- CTAs match audience intent
- ideas can be batched where useful
- evergreen opportunities are identified
- important claims are flagged for verification
- the strongest ideas are prioritized

OUTPUT FORMAT:

1. CONTENT STRATEGY SNAPSHOT
Provide:
Audience
Audience problems
Audience desired outcomes
Objective
Recommended content pillars
Recommended content mix

2. CONTENT PILLARS
For each pillar provide:
Pillar
Purpose
Audience need
Example topics

3. SHORT-FORM VIDEO IDEA BANK

For each idea provide:
Idea title
Content pillar
Objective
Platform
Format
Audience stage
Hook
Opening visual
Core message
Video flow
Payoff
CTA
Production effort
Priority

4. TOP 10 IDEAS TO CREATE FIRST
Rank the strongest concepts and explain briefly why each deserves priority.

5. HOOK BANK
Create multiple truthful hook options based on the strongest topics.

6. VISUAL OPENING BANK
Provide practical first-shot ideas.

7. FACELESS VIDEO IDEAS
Provide options when appropriate.

8. TALKING-HEAD IDEAS
Provide options when appropriate.

9. DEMONSTRATION / SCREEN-RECORDING IDEAS
Provide options when relevant.

10. VIDEO SERIES
Recommend logical multi-part series.

11. BATCH PRODUCTION PLAN
Group ideas that can be produced efficiently together.

12. 7-DAY CONTENT PLAN
Create a realistic one-week plan based on available production capacity.

13. REPURPOSING OPPORTUNITIES
Show which ideas can come from existing articles, guides, videos or other content.

14. TEST PLAN
For each useful test provide:
Variable
Version A
Version B
Metric to observe

15. CONTENT GAPS
Identify important audience questions or themes that still need content.

16. FACT-CHECK LIST
Identify ideas requiring additional verification before publishing.

17. FINAL RECOMMENDATION
Provide:
Best first video
Best recurring series
Best low-effort format
Best authority-building format
Best engagement format
Best conversion-support format

IMPORTANT:
- Generate useful ideas, not generic viral concepts.
- Do not fabricate trends, statistics, stories or results.
- Do not guarantee virality or growth.
- Keep each short video focused on one main idea.
- Make the first visual meaningful.
- Match the hook to the actual payoff.
- Prioritize ideas that the creator or business can realistically produce.
Prompt copied to clipboard.
How to use it

Use the prompt effectively.

01

Start with audience problems

Build video concepts around questions, frustrations, mistakes and desired outcomes that actually matter to the intended viewer.

02

Give each video one job

Choose one clear idea and one content objective instead of trying to compress an entire subject into a 30-second video.

03

Think visually from the first second

Decide what viewers will see immediately and use demonstrations, screens, products, processes or relevant B-roll to support the message.

04

Build repeatable content systems

Turn strong topics into series and batch-friendly formats so useful short-form content can be produced consistently without starting from zero every time.

Example

Build a short-form video series around warehouse expertise.

Example input

Niche: Warehouse and inventory management.

Audience: Storekeepers, inventory controllers and warehouse supervisors.

Objective: Education and professional authority.

Platform: LinkedIn, Facebook Reels and YouTube Shorts.

Style: Talking head, warehouse B-roll and simple graphics.

Video length: 30–45 seconds.

Possible output

IDEA 1 — 'Physical stock doesn't match the system. Where do you check first?' Open with a visible stock-count difference, then show the first three investigation areas. CTA: Save the checklist.

IDEA 2 — 'One receiving mistake can create an inventory problem weeks later.' Demonstrate how an incorrect receiving quantity can flow into the system. CTA: Share with your receiving team.

IDEA 3 — '3 numbers every inventory controller should watch.' Introduce three relevant KPIs and explain what each tells the operator rather than simply displaying formulas.

IDEA 4 — 'Before adjusting the stock, check this.' Explain why transaction history, open movements and recent receipts should be reviewed before making an adjustment.

SERIES — 'Warehouse Problems in 30 Seconds': receiving discrepancy, picking error, wrong location, unposted transfer, damage and stock-adjustment investigation.

BATCH PLAN — Record the six talking-head openings in one session, then capture reusable warehouse and system-screen B-roll separately.

Improve the result

The idea matters before the editing starts.

01

A strong hook needs a strong payoff

Getting someone to stop scrolling is only useful if the video quickly delivers the information or result promised by the opening.

02

One topic can produce several videos

A detailed subject can become separate question, mistake, checklist, demonstration and FAQ videos rather than one overloaded short.

03

Production simplicity is an advantage

A useful talking-head explanation, screen recording or clear demonstration can outperform a complicated production when the idea itself is relevant.